Dissemination and Communication Strategy
This Dissemination and Communication Strategy (DCS) includes and is based on an analysis of the existing communications landscape. It defines relevant measures, communication and dissemination (D&C) channels and products with the aim to guide the communication and dissemination activities of the entire project and to steer relevant actions of all project partners.
This strategic document summarizes and details the target audiences of the project communication activities and key messages, that will be delivered to them. It specifies, which and how communication and dissemination channels and products will be deployed, refines the project partners’ roles and responsibilities and includes guidelines for project partners to ensure the visibility of the EU Horizon 2020 framework programme in dissemination actions. The strategy defines D&C objectives, determines the timeline of actions and sets up key performance indicators, which help to evaluate reach and impact.
The DCS may serve as a source of information and guideline for all Sun 4 All project partners. By following the strategy’s recommendations, the project consortium will ensure an effective and far reaching communication and dissemination of the project’s activities and results.
Publication Date: 31 Mar 2022
Author: Dorina Meyer and Jurijs Grizans, ICLEI European Secretariat